The world’s leading brands are constantly focused on enhancing their customer’s experiences, increasing customer loyalty and maximizing ROI. Achieving these goals requires compelling strategies and practical programs that are designed to integrate various specialties into a single customer experience.
Informed, strategic and integrated marketing programs are built upon the intelligent use of data, penetrating insight, detailed segmentation and extensive use of statistical models. To provide lasting value, brands must deliver the right combination of customized CRM deployment and management, acquisition and loyalty solutions, customer care, tele-management, recall services and lead generation programs.
Brands that expertly manage these diverse services and solutions reap rewards in the form of increased profitability and customer satisfaction, loyalty, retention and referrals.
The ExpertSOLUTIONS suite of integrated, data-driven marketing and brand enhancement services delivers innovative CRM and database solutions, engagement programs and multi-channel contact center services to top global brands in the automotive, luxury goods, financial services, telco, travel, publishing, pharma and FMCG (CPG) sectors.
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September 17, 2014
Global Challenges of Medical Device Recalls
While the second quarter of 2014 saw the lowest number of medical device recalls tracked since the second quarter of 2012, it’s important to look beyond the numbers to uncover broader emerging trends. In our second quarter Recall Index, it’s evident that there is a trend toward globalization and increased complexity when it comes to medical device recalls.Read More
September 15, 2014
Recall Compliance Protects Consumers
Court mandated recalls are a serious business and improper recall compliance can impact the business on a number of fronts. Going to jail is perhaps an extreme example – but it happens.Read More
September 10, 2014
Auto Recalls Roll On and On...
With this level of activity, it’s evident that the industry must take a critical look at best practices to see if they could improve recall planning and the way in which they are being executed. Traditionally auto makers have handled recalls in-house, but with these levels, new approaches should be considered.Read More