The world’s leading brands are constantly focused on enhancing their customer’s experiences, increasing customer loyalty and maximizing ROI. Achieving these goals requires compelling strategies and practical programs that are designed to integrate various specialties into a single customer experience.
Informed, strategic and integrated marketing programs are built upon the intelligent use of data, penetrating insight, detailed segmentation and extensive use of statistical models. To provide lasting value, brands must deliver the right combination of customized CRM deployment and management, acquisition and loyalty solutions, customer care, tele-management, recall services and lead generation programs.
Brands that expertly manage these diverse services and solutions reap rewards in the form of increased profitability and customer satisfaction, loyalty, retention and referrals.
The ExpertSOLUTIONS suite of integrated, data-driven marketing and brand enhancement services delivers innovative CRM and database solutions, engagement programs and multi-channel contact center services to top global brands in the automotive, luxury goods, financial services, telco, travel, publishing, pharma and FMCG (CPG) sectors.
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September 30, 2014
Caveat Emptor: Consumer Recall Units Up
In the heightened regulatory environment we live in today, manufacturers have a tough job. While most do everything they can to protect consumer safety, consumers also need to take a proactive approach, especially during the gift-giving season.Read More
September 24, 2014
Food for Thought: FDA Food Recalls Decrease
When it comes to food, new recalls are a daily occurrence – usually from salmonella, e.coli contamination or mislabeling. They are such a constant fixture in the news it’s almost impossible to keep track of them all. So it may be surprising that in Q2 of this year we saw the lowest number of reported food recalls in two years.Read More
September 17, 2014
Global Challenges of Medical Device Recalls
While the second quarter of 2014 saw the lowest number of medical device recalls tracked since the second quarter of 2012, it’s important to look beyond the numbers to uncover broader emerging trends. In our second quarter Recall Index, it’s evident that there is a trend toward globalization and increased complexity when it comes to medical device recalls.Read More