The world’s leading brands are constantly focused on enhancing their customer’s experiences, increasing customer loyalty and maximizing ROI. Achieving these goals requires compelling strategies and practical programs that are designed to integrate various specialties into a single customer experience.
Informed, strategic and integrated marketing programs are built upon the intelligent use of data, penetrating insight, detailed segmentation and extensive use of statistical models. To provide lasting value, brands must deliver the right combination of customized CRM deployment and management, acquisition and loyalty solutions, customer care, tele-management, recall services and lead generation programs.
Brands that expertly manage these diverse services and solutions reap rewards in the form of increased profitability and customer satisfaction, loyalty, retention and referrals.
The ExpertSOLUTIONS suite of integrated, data-driven marketing and brand enhancement services delivers innovative CRM and database solutions, engagement programs and multi-channel contact center services to top global brands in the automotive, luxury goods, financial services, telco, travel, publishing, pharma and FMCG (CPG) sectors.
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August 18, 2014
Breaking Down FDA Gluten-Free Labeling
Recently, product recalls and mislabeling have gone hand in hand. A lot of that has to do with undeclared allergens (like gluten) in a product. It’s possible that this new rule will help manufacturers to be more compliant and avoid costly recalls.Read More
August 6, 2014
Best Practices for Recall Risk Management
s the global supply chain continues to become more complex, it is critical that risk managers are vigilant in preparing for internal and supplier issues. As part of this, it’s crucial that companies have effective risk management to ensure quick remediation and avoid significant costs in damage control.Read More
July 23, 2014
5 Steps Companies Can Take To Address Safety Concerns
By placing emphasis on consumer well being, companies can reduce their risk of a recall crisis, avoid expensive lawsuits and investigations and protect both their reputation and their bottom line.Read More