The world’s leading brands are constantly focused on enhancing their customer’s experiences, increasing customer loyalty and maximizing ROI. Achieving these goals requires compelling strategies and practical programs that are designed to integrate various specialties into a single customer experience.
Informed, strategic and integrated marketing programs are built upon the intelligent use of data, penetrating insight, detailed segmentation and extensive use of statistical models. To provide lasting value, brands must deliver the right combination of customized CRM deployment and management, acquisition and loyalty solutions, customer care, tele-management, recall services and lead generation programs.
Brands that expertly manage these diverse services and solutions reap rewards in the form of increased profitability and customer satisfaction, loyalty, retention and referrals.
The ExpertSOLUTIONS suite of integrated, data-driven marketing and brand enhancement services delivers innovative CRM and database solutions, engagement programs and multi-channel contact center services to top global brands in the automotive, luxury goods, financial services, telco, travel, publishing, pharma and FMCG (CPG) sectors.
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February 23, 2015
What Constitutes a Product Defect?
A product defect can occur in a product’s materials, design, contents, construction, finish, packaging, warnings, or instructions. Not all products that present the risk of injury are considered defective, however.Read More
February 4, 2015
Safety Concerns Drive an Increase in Food Recalls
The USDA’s concern over food safety is not unfounded. According to the agency’s annual data, the number of meat and poultry recalls has generally increased over the past decade and the most serious recalls, ones in which there is a reasonable probability that eating the food will cause health problems or death; continue to make up the majority of yearly recalls.Read More
January 14, 2015
CPSC Fines Continue to Increase Yearly – Compliance is Key
The trend of increasing CPSC enforcement is expected to continue in 2015, with the agency taking a tough stance on companies failing to report product safety issues.Read More